What Percentage of People Do You Need To Win?

It's not a trick question.

Think about it.

Do you really need 50% plus 1 to win?

First, we're only talking about people eligible to vote.

Some register but rarely or never vote.

Some vote for one party or another, no matter who the candidates are.

Some vote only when motivated by fear or an issue they care about.

When it comes down to it, the actual percent of the total population that you need to win is typically very small.

While the percentage will vary from district to district, strategists generally agree that you need to influence a very small percentage, sometimes as low as three percent, of the population to win most elections.

So, the trick is to reach those people that can do you the most good.

How do you figure out who you need to reach in an efficient and effective manner?

That's where phone banks can help.

You see an on-line, virtual phone bank, is much more than just a list of voters and phone numbers. It's an information source, that when used effectively, can help you to answer the big question.

So why do candidates spend so much money on general media advertising? Because everyone else is doing it, right?

But are those candidates getting any value for their media spends? They won't know until election day.

So if the other candidates are running like lemmings over the cliff, does that mean that you need to follow them?

With information-directed marketing, like an on-line phone bank, you can reach more of that small percentage of voters, more efficiently, than with any other campaign expenditure.

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