Why Are You Using Facebook?

There's so much buzz about certain products and services on the Internet. If everyone says to set up a Facebook page, you set one up of course. Right?

But why?

Is there a purpose to your Facebook page?

Many candidates set one up or have one set up because they are told to do so. If you don't have a Facebook page, you're not with it.

I'll examine some reasons that you should not follow the prevailing wisdom with some very specific reasons.